Lions and dragons and hawks, oh my!

Tuesday, June 11th, 2013

Just wrapped up creating a new identity for the Borghese Law Firm, LLC, based here in Philadelphia. The initial concept was to create a mark that plays off of the Borghese family shield. We began our process  researching both the family shield and other law firm identities. In our research we found that the Borghese family shield has changed throughout time, and has included the symbols of a crown, a dragon, a hawk, and a key. This was the starting point, which lead us to the final mark focusing on the dragon and the hawk. A full identity package was then created as well.

borghese_process

TAGS: Blog   Branding   Process

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